PSI’s youth program, funded by sales revenue and corporate sponsors, encourages responsible sexual behavior in youth with the key objectives of increasing consistent condom use and testing for sexually transmitted infections (STIs). The strategy uses

1. interpersonal communications: training young leaders to endorse risk reduction messages with their friends;
2. the website: www.faccevreau.ro — “Fac ce vreau, dar stiu ce fac” (I do what I want, but I know what I'm doing) has become a well-known phrase among youth which marries a desire for independence with personal sexual responsibility; and
3. mass media: including in 2006 an innovative viral campaign reaching thousands of youth by email.

The program in Bucharest will be evaluated by a follow-on survey in Q2 2007 to track progress.