PSI Romania is a non-profit organization founded in 1998 as an affiliate of the Global PSI Network including over 60 countries.  Our mission is to improve the health of low income or vulnerable Romanians through innovative social marketing that harnesses the vitality of the private sector to achieve social objectives.  We promote healthy behaviors and distribute products at affordable prices to enable people to practice those behaviors.  Sales revenue is used to fund many of our programs.

HIV/AIDS, Reproductive Health, Maternal and Child Health

Nationwide youth aged 15-24, Roma (ethnic minority) males in Bucharest and men who have sex with men (HIV/AIDS);
Women of reproductive age (family planning)

Unintended pregnancies averted: 54,566

This figure is related to the amount of contraception necessary to avoid one pregnancy. This calculation is based on a formula developed by the Alan Guttmacher Institute in 1996. For example 120 condoms or 15 cycles of contraceptive pills (minus a discount for misuse and waste) are required per annum for a couple to be successfully protected.

Love Plus Passion three different colored condoms since 2004
Love Plus Sensations textured condoms since 2002
Love Plus Pleasure lubricants since 2002
Love Plus condoms since 1998

UNFPA, UNICEF, USAID, JSI, ARAS, SECS, and the Ministry of Health. In addition, PSI/Romania collaborates with Youth for Youth, ACCEPT, Romanian Angel Appeal, Save the Children, RAA, National Administration of Penitentiaries, district-level health authorities and other organizations in implementing sexual and reproductive health activities.

Revenue from Sales of Love Plus Collection
Corporate Sponsors: e.g. Orange Telecoms and Amigo Coffee
Doctors of the World (DOW) – TB project through March 2007
U.S. Agency for International Development (USAID) through sub-awards with John Snow Institute (JSI) and Abt Associates – projects completed at end of 2006 since USAID will be closing its office in Romania during 2007 due to the country joining the EU in Jan 07.
UNICEF - IDD project completed by end of 2006